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Are you making these print-on-demand design mistakes? 😱 Watch this video and don’t lose time and money on designs that will fail–sometimes even before you start selling them.
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About this video
Are you making these print-on-demand design mistakes? Creating the perfect print-on-demand design isn’t easy. In this video, we’ll go over the top things you should avoid from the get-go.
The number one mistake most beginners make is not paying attention to copyrights and trademarks. Not only will it violate content policies of most of the services you use, but it will also get you in trouble with the law. That means you can’t print shirts with designs you found on Google without checking who it belongs to, create designs with your favorite brand slogans or even sell fanart-based designs. Keep in mind that Printful doesn’t assume liability for copyright infringements and this video should not serve as concrete legal advice – consulting a copyright attorney is always the best route if you have specific questions about your products. While copyrighted material can be used under fair circumstances in the interest of free speech and cultural advancements, more often than not though, transforming or using someone else’s work for profit just doesn’t constitute fair use. It’s all determined on a case-by-case basis. We’d recommend to always play it safe and either use work that’s under public domain or create original designs.
The second most common problem with print-on-demand designs is boring and unoriginal content. Print-on-demand products, in contrast to drop shipping, have a higher cost per product because they are printed on demand. If you’re trying to compete with products that are not unique and are printed in bulk, you just can’t keep up with the prices elsewhere.
If you buy your designs online and only go for the cheapest ones you can find, they might lack either quality or originality. Using these will again lead to boring or unoriginal content that won’t drive any sales.
In addition to that, print-on-demand print files require a lot more extra work than a regular design. Keep in mind that you need to color correct for printing, use transparency wisely, check the image resolutions and tons of other stuff.
Choosing the right product, keeping an eye on your grammar and checking if you have all the required inside label info are also a must. To be on the safe side about the quality of your prints, order a sample before introducing them to your store.
What else do you want to know about creating print on demand designs? Let me know in the comments below!
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