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Google adWords vs facebook ads: although the two platforms are often positioned as competitors, nothing could be further from the truth in a practical sense. Many businesses are leveraging the strengths of advertising on Google and Facebook Ads in concert to achieve maximum visibility, increase leads and sales, and find new customers, adopting different strategies that align with the functionality of each platform and seeing remarkable return on their advertising spend.
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Google AdWords vs. Facebook Ads: Battle Of The Ad Titans
Google AdWords and Facebook ads dominate the online advertising space.
If you want to reach customers, then Google’s search network or Facebook’s news feeds are the places to be.
Facebook currently has two billion monthly active users, making it a hotbed for user activity.
AdWords reaches billions of people each and every day.
Both of these networks excel when it comes to delivering results.
So, when it comes to Facebook ads vs Google AdWords, which platform is better?
Which one is right for your business? Well, that’s what we’re here to find out.
Here’s how to make the right choice for your business.
What Is Google AdWords?
Before we go on, what is Google AdWords?
Google is the world’s largest search engine. Bing and those other ones are a distant second, third, and fourth.
google search engine vs other search engine pie chart
According to Business Insider, there are now 2.3 million Google searches per minute.
Google AdWords is a great place to advertise if you’re looking to tap into that enormous search traffic.
On Google AdWords, there are a few common ways to advertise and get your brand in front of new users:
Search network: the search network allows campaigns to appear for searches based on keywords like “plumbing service.” Search network ads show up at the top of Google search results, like this:
google search network ads
Display network: The display network campaigns show your ads on websites and apps when your keywords are related to the site’s content. These ads can come in forms of videos, images, and more.
Here is what the typical display ad looks like:
For Full Article: https://adespresso.com/blog/facebook-ads-vs-google-adwords/