How to Drive Traffic to Your Online Store (Ecommerce SEO Tips)

How to Drive Traffic to Your Online Store (Ecommerce SEO Tips)


Discover how to drive traffic to your online store. Get a free Shopify trial now:
Free ebook reveals how to make 10k/month online: (NOTE: Please watch video with annotations for important tips!)

Opening your own online store is something we strongly recommend. Amazon and eBay are fantastic platforms as they provide you with buyers and marketing. This means you don’t need to figure out how to drive traffic to your online store because they do it for you. However, they charge you hefty fees for the privilege. This is why we recommend that, in addition to having an Amazon and/or eBay store, that you have your own store too.

For many people though, setting this up can be daunting. While online store solutions like Shopify can make it very easy to set up a store within minutes, after you’ve set it up, you have to figure out how to drive traffic and potential customers to your store.

Luckily, this isn’t as hard as you might think. Here are 3 tips on how to drive traffic to your online store:

Tip #1 to drive traffic to your online store: Use Search Engine Optimization (SEO) for search engine/Google traffic

We’ve got some great ecommerce SEO tips for you. First tip: Pick a keyword that accurately describes with you’re selling. This keyword you’ll use to optimize your page. Focus on a descriptive keyword. With search engines, it’s about the QUALITY of traffic, not the quantity.

You can do this manually, or you can use a platform like Shopify to make your ecommerce SEO easy.

Our next ecommerce SEO tip is for you to put this keyword in the meta title tag of your page.

After that, the next step in ecommerce SEO is to place your primary keyword in your page URL.

Another ecommerce SEO tip is to place your primary keyword in your meta description of the page. Try to place it as close to the beginning of the description as possible.

The next thing to do when optimizing for ecommerce SEO is to place your primary keyword in the image alt tags for the different images on your page.

And a BONUS ecommerce SEO tip for you is to make sure your keyword features in your main body content. I’d recommend it make up 1-4% of the main body words on the page. This is a bit of a controversial ecommerce SEO tip so use it cautiously.

Don’t worry, your SEO doesn’t need to be perfect. Just do the best that you can. Every bit helps!

Tip #2 to drive traffic to your online store: Drive traffic using your Amazon & eBay stores

When people think about how to drive traffic to their online store, they often forget they have a great source already with their Amazon and/or eBay stores.

Be careful though. Amazon and eBay have very strict rules about placing external links on their website. They have strict rules too about you diverting customers away from their websites. Amazon and eBay don’t like it when you “steal” customers from them and they outline this in their terms and conditions.

You can still market to these customers though! For Amazon, I’ve had no problems placing a link to my store on my seller profile, but I’d caution you to do this carefully.

Secondly, you can include a packing slip/thank you with your orders. In this packing slip, you can include a link to your online store: Be sure to not ask people to go to this instead though! Keep it subtle. A safe way is to include a link to it in the signature field of your note/letter in conjunction with a link to your Amazon store.

On eBay, they have strict external link rules. I wouldn’t recommend placing a link to your store on your page. But you can include a link in a thank you note/packing slip. Again, keep it subtle. Including a URL address in your signature along with a URL to your eBay store is a good way to do this.

Tip #3 on how to drive traffic to your online store: Use social media

Here is a quick tip. Create profiles for your store on social media platforms like Facebook. Post to other popular pages within your niche/industry and leave comments that will get lots of likes/comments. This will push it to the front of discussions. People will then click on your name, see your store and hopefully click through to your storefront!

So those are some tips on how to drive traffic to your online store. To get our free ebook to learn how to make 10k/month sign-up now:


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  6. This is a nice thing you doing,Thanks

  7. Good one. But I believe that most of the traffic to online stores come from product pages and long tail keywords considering the fact that ranking for generic keywords has become harder because of competition.

    Hence the emphasis in any eCommerce has to be on the content. Mostly when the product descriptions in most online stores are too thin with just 2-3 sentences. Multiple pages with 95% similar content meant the page is probably stretched thin, and it also signals Google that those pages are less worthy.

    Sadly, these content cannibalization has some potentially disastrous consequences for the SEO.

    Many people suffering from content cannibalization aren’t even aware that anything’s wrong. Here is a case study I found interesting that can throw more light on how content can improve your eCommerce SEO efforts:

  8. How long does it take you to rank your pages usually? SEO is great but with Googles constant changes some say it can take 3-6 months to rank no matter your seo skill level .

  9. Mam you are really voice who in like me I will should

  10. Influencer marketing can be a good strategy if you're looking into driving presence into your account. How it works is very straightforward and can be very effective at these types of things, given that you're using a reliable platform for it, one of which i know of is phlanx

  11. No matter how small or big your business is, no matter how experienced you are in the E-commerce field, boosting up sales is always easier with a few marketing tips. Hopefully, you might have used discounting, advertising, gift coupons, and regular newsletters.
    Marketing is an integral part of any business and so in E-commerce as well.
    The path to success in marketing—that eventually leads to huge sales, is bumpy and not at all smooth. The only one thing that works well in the E-commerce world is uniqueness. And here is a list of some out-of-the-box ideas and tips to boost your sales.

    Anyways, read the below. This might help.

    Sourav Basak
    Namaste UI

  12. If you are seeking to get the best service to get people to your websites, i suggest to use seowebsitetraffic. I am using it with a superb result. Just type seowebsitetraffic in search engines like google.

  13. A very helpful and informative video on how to drive traffic to your online store, but it's outdated, you should not consider selling your products on EBay as it's not profitable anymore, they are the only one who generate from it.

  14. I really sick and tired of pushing SHITYFY everywhere ….

  15. SEO is a myth. Don't waste your money hiring the so called SEO Guru!

  16. I'm confused with this video as ur not showing step by step ? can u do a video doing that pls😕

  17. I call bullshit. You are giving advice to online entrepreneurs on how to earn millions a year, yet you don't use your own advice and sell bloody e-books…

  18. This is a great video, really enjoyed watching it

  19. nice video,i recommend you traffic bot,whichcan drive free and unlimited traffic to your online store.

  20. Am I seeing Horse Teeth !!

  21. Try this all in one auto responder and build in funnels all done for you. Reach out to your audiences

  22. You need to stop inhaling so loudly

  23. ok … I love you ….

  24. In theory, that always sounds great and easy, but the reality looks different.

  25. Hi all, I'm creating my
    first store but I'm stuck with a problem of which product to sell you
    can recommend me something in the branch of jewelry. And also thank for
    Your attention to the min dispensed JMC

  26. Is it only me or anybody can see something red in her neck?

  27. Next time do the focus on your camera and then switch it to manual so it doesn't move during the shooting :/ otherwise thank you for the vid 😉

  28. Imagine her smiling like that when she sucks the D.. I instantly nut.

  29. Get 127 to 388 Red-Hot Leads Each Week – Automatically!

  30. why we talking about shopify when we created a website on wordpress?

  31. Supposedly engagement is now becoming a measure on Google. How long customers stay on your site helps your rank (the longer, the better).

  32. Anyone else notice the stigmata appear near her neck between 0:350:50?

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