How To EXPLODE Your Shopify Store with Content Marketing

How To EXPLODE Your Shopify Store with Content Marketing


Today we’re looking at how you can grow your Shopify store with content marketing. ►►Subscribe here to learn more of my secret SEO tips:
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We’ve been getting a ton of questions from all of you about Shopify.

This one’s from Abul, “Neil Patel I have a Shopify store. “But I don’t know which things “I should write a blog, “and which things I should make videos?” But really, I think everyone wants your opinion on Shopify in general.

Let’s discuss how to grow your Shopify store using content marketing.

The question is really about video or text-based content.

The answer: What are you comfortable with?

For example, Adam here prefers video.

For me, I’m better at content marketing than video. I’m doing okay with video. But I’ve been doing content marketing for over ten years.

I’m getting better and better at video, but I started with content marketing. I have way more experience.

In general, you want to look at what you think you’re naturally better at and focus on that.

It could be video. It could be audio. It could be text-based content marketing. You pick. It could even be visual infographics.

With your Shopify store, ideally, most of you guys are like, “Oh, what kind of products should we sell? “How many?” You should start off with one product.

You don’t need tons and tons of products to do well on Shopify. Start off with one. I’m not saying you can’t add more products later on.

You want upsells and down sells.

A lot of people us Zipify. That will help get you more upsells when you already have products.

If you’re selling insoles for high heels, your upsell could be to buy three of them at a discount.

The point is to start with one product, focus on it and create your blog and content marketing around that one product.

Go to Type in keywords within your industry. You’ll see what’s hot. But instead of just creating text-based content. Try to create infographics. You can go to Dribbble, or 99designs.

There you can find people to create infographics for a few hundred dollars. Maybe even $50 depending on the country.

Create these infographics then go to, find out all the people who wrote similar content. You’re now creating visual content. Instead of the text-based. You’re hitting up all the people who shared that text-based content by clicking up view shares on Buzzsumo. It gives you a list.

Do the same thing with Ahrefs. You go to Ahrefs. You put in the original article. You see who links to it.

Then you contact them and say: “Hey Adam, I noticed you linked to this article that breaks down what happens to your feet after you walk in high heels for a year. I created a similar article, but mine’s visual in an infographic format. Feel free, to check it out here.
If you think your audience will love it, feel free embed it within your article.”

If you don’t know how to embed your infographic, there are plugins that allow you to embed it with ease. I don’t know what plugins work for Shopify.

I know for WordPress I use WP’s Embed Code Generator. You do that, people embed it, and you’ll get more links and social shares. In general, you should also get more E-commerce sales.

So, that’s it for this week’s Q and A Thursday video. Feel free to leave a comment if you want it answered in next week’s Q and A Thursday video.

If you have any questions about Shopify, leave a comment below. I’ll be there to answer. Thank you guys for watching. Make sure you share, like, comment, subscribe.


  1. Impressive, actionable content. Thank you!

  2. I am confused between Google (display) and Facebook,IG ads… Which one should I choose for dropshipping?

  3. Hello Neil, thank you for the content.

    Neil, how should I use facebook ads with "my one product"?

    If I am selling shoes for example, should I use images showing the product ? I don't really understand how a person look to a facebook ad and at some point buy it.

    Thank you Neil

  4. Epic! Thanks a million!

  5. Hey Neil, great content. One thing that I don't fully track with is the full cycle of this… how this ends up monetizing for you. So in the example of the high heels, if you create the info graphic and it's on your store… then sharing it to content writers will just direct people to your site, right? Just want to make sure I get the full circle of life here. Also, I assume I can apply the same info to woocommerce in WP as well? Can you expound on your thoughts about Shopify vs woocommerce? Thanks Jen

  6. I do like what you always post dear Neil, Please keep posting this kinda videos everytime, you do support us ,, I wish all the best for your carreer , thank you so much again <3 <3 <3

  7. Do you teach this in your advance marketing course?

  8. Hi Niel, I am an 18yr old living in Australia. What are some ways to start earning passive income from scratch. I don't know any business basics.

  9. Neil, what kind of content can I do for a t-shirt business. since there's no "problem" that my product solves? Also, how do you get backlinks for a t-shirt shopify store? Thanks for the great content

  10. i think if you have one product, clickfunnels might be interesting to look into, as customers can checkout on one single page.

  11. Jesus bless you Nail and Adam, this is great like always!

  12. Hey Neil, great stuff as always. I tried finding my topic on buzzsumo but I am seeing trend topic dating back over a year ago. Still worth pursuing or outdated? Do you have any tips on finding better trend searches on buzzsumo? Thanks!

  13. Neil, what do you do if your market shows as significantly less on google trends than digital marketing?

  14. sir I am just create one website for affiliate marketing how I get traffic

  15. great video, thank you Neil.But ,why do you say the industry targeted
    must be bigger than digital marketing in google trends?

  16. Man …..i am studying hospital administration and ur words help …

  17. Does anybody know what Neil meant by making sure the graph is "bigger than digital marketing?"

  18. Hi, How to rank images in website

  19. Is it probable that I succeed in ranking my website for the keyword: Graphic Design or Graphic Design Services,??
    And, I sell graphics like logos,banners,website design,etc. on my website, and i also sell custom clothing. So should i really rely on SEO? if so, how do you suggest i rank my website?? I have told you everything about my website.. Thanks!

  20. Does Facebook work….. I have tried to build follow in many niches. Not enough traffic to pay the bills. For I will be invoice Facebook for money. No Traffic , Get no money. I want my money back. If I pay you, i expect you to do your job. Provide me with good quality traffic without ripping me and others off on a daily bases.

  21. Hi Neil, Is there a day of the week that works the best for publishing your blogs or other content if you are planning to release once a week?

  22. For what industries can Webinar's be useful and do you recommend their usage?

  23. Businesses that are B2B or totally into manufacturing how can they take benefit from Digital Marketing?

  24. Wow, an excellent video Neil. So much great information in so short a video. Do you have a video on how to drive traffic to a site in the first place using blog posts and how to optimise those posts for SEO?

  25. Why should it be bigger than digital marketing pls? Thank you…

  26. What are the diffrent ways to get leads and any tips of how to convert them ?

  27. this is gold – step by step guide!

  28. I like the way you advertised zippify it was so smooth… well done!!!

  29. How to use internet to promote my dad's business which manufactures metal processing machinery (expensive products like hydraulic press, gas furnace, draw benches, etc are made).
    It's based in a tiny town in Gujarat, India and customers are big companies/industries in cities. What distribution channels would be best to promote such products to prospective customers?

  30. Neil I work for a sunglasses company and we are getting a lot of traffic and unique visitors but not making conversions. We have set up automated emails, segmented emails, social media, ad words and just started on the blog. I guess my question is, how long would it take for this company go into the green and start making profit especially its new (started in 2017) and in a saturated market? Thanks!

  31. wow great video neil. i was just asking myself how to get my shopify store organic search… it's like you're reading my toughts haha 🙂

  32. Awesome info about Shopify thanks for sharing Neil

  33. if i have 2 site. 1 is popular 2 is new. so can I create backlinks of my new site on popular site. both have same field……. Anybody reply please

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