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Shopify Conversion Rate Optimization Genius Tips To Increase SALES. Your store needs to be designed with your customers in mind.
For Full Video: https://www.youtube.com/watch?v=ZKvAKljOQmA
While boosting your traffic can generate more sales, it’s just as important to focus on turning your current traffic into paying customers.
At every step of your customers’ purchasing journeys, there are new opportunities for you to make their paths shorter, easier, and more enjoyable. Through rigorous experimentation and analysis, you can fine-tune your website to push people closer to making a purchase. This process is called Conversion Rate Optimization or CRO.
Conversion Rate Optimization is a technique for increasing the percentage of your website traffic that makes a purchase, also known as a conversion.
Conversions are a big deal. They’re that great moment when a casual visitor to your store finally buys one of your products.
And, on a much smaller scale, conversions are happening all the time leading up to that moment, too.
For instance, a conversion on your homepage might mean having a visitor click through to a product. A conversion on a product page might mean a customer clicking ‘Add to Cart’. Conversions can be entirely dependent on the purpose that a specific part of your website serves.
To optimize your online store for conversions, both big and small, you need to be constantly testing each and every aspect of your website.