BRUTALLY HONEST Dropshipping Store Review (Shopify Aliexpress Store Review)

BRUTALLY HONEST Dropshipping Store Review (Shopify Aliexpress Store Review)


Sarah Reviews a Subscriber’s Dropshipping Store! Find Out What the Expert Had to Say…
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We gave a brutally honest review of Lucas’ store – Kitchen Platform.

And we broke it down into 3 major points:

Whether you’ve chosen good products for your store
Your strategy when advertising products on Facebook
Your store design and branding

Here’s what we had to say…

(Along the way you’ll also find some helpful tips you can even use for your own store)

Aspect #1: Whether You’ve Chosen Good Products for Your Store

The right product is the “life-blood” of any store.

For Lucas, his products were kitchen gadgets. Sort of like kitchen “hacks” designed to make cooking easier.

The problem was, these so-called kitchen “hacks” can often be a trap. For 3 reasons:

1. It’s cheap junk that solves fake problems.

Unfortunately, the creators of these gadgets often invent or create “fake problems” that very few people have as an excuse to sell a product to merchants.

This anti-soup spill funnel is a prime example. Have I ever tipped soup from a pot and had it spill? Definitely. Did it happen enough that I thought I needed to go buy a piece of plastic to fix the problem? No. Instead I just got better at pouring the soup into my bowl.

Using the Amazon method I demonstrated in the video is a great way to “verify” whether a product actually solves a problem.

*TIP*: If you want to find products that SELL, make sure they 1) solve a REAL problem or 2) Adds an additional bonus to someone’s life.

2. There’s no niche to target your Facebook ads

Kitchen is a broad niche, so it’s easy to spread yourself too thin when running ads. Not only is it too broad – but you need to find the right product to promote. And promote it in the right way.

So what’s the RIGHT way to promote kitchen gadgets? VIDEO ADS!

If you weren’t shown how any of these gadgets worked, some of them could easily be mistaken for Star Trek props. A video of these items “in action” is the difference between viewers going from “What the hell is that thing?” to “SHUT UP AND TAKE MY MONEY!”

*TIP*: Use video when it’s hard to tell what your product does.

3. They are easily available in local stores

For example, a gadget of yours – a pineapple corer – can easily be found at supermarkets (next to the pineapples). Which makes it seem pretty mundane and reduces its “wow” factor.

*TIP*: Find products that customers won’t easily find elsewhere. This makes it seem rare and exclusive.

Aspect #2: Your Strategy When Advertising Products on Facebook

My first concern was how low you’d priced your items for. As a rule of thumb, I recommend selling your items at 3x the price of its cost. This leaves you a 30-15% profit per sale after expenses.

Example: A mug costs $3 and sold for $9. For most winning items, ½ of the revenue from the sale goes towards advertising costs (your Facebook ad). So when we deduct the advertising expense ($4.50) plus the cost to buy the mug ($3) – we’re left with a profit of $1.50.

Now let’s do the math with one of the products you’re selling: Vegetable slicers.

You currently sell this in your store for $6. On AliExpress, the cost to buy a vegetable slicer is $2.75. When you deduct advertising costs plus the price of the item, you’re left with just $0.25 profit. Which isn’t even close to making a “decent” profit.

*TIP*: Go through and check the prices of your items to make sure that they are priced high enough to be profitable.

Aspect #3: Your Store Design and Branding

Here’s the brutal truth: Your store lacks in branding and purpose.

It’s clear that your store is designed to solve annoying problems and make cooking easier using kitchen “hacks.” Yet, you fail mention ANY of this on your site.

Instead, you talk about how you’re here to help people “design a kitchen” in “their own way.”

*TIP*: Change the language on the site to not only reflect WHAT you’re selling, but to make it look like you’re passionate about it too.

On the plus side though, you did an awesome job in adding trust badges and emphasizing the benefits in your product description copy.

But now to take your store from “good” to “great” – consider the following areas:

*Your trust emblems are placed awkwardly. Align them to the left with the text and “buy” button to give it that professional look

*Get rid of ANY low quality images in your product listing that look pixelated. You can often find it just by doing a Google image search for the title of the AliExpress item you want to sell.

*Add a favicon to your store. A great image for that would be your logo image. So just take this and turn it into a favicon!


  1. Thank you very much for the review of my Store

  2. Hey, I was wondering if you could review my store, that'd be great!

  3. Personally, I would always calculate product costs and shipping charges with the ORIGINAL-NORMAL prices that show up in AliExpress, because the above prices you showed were a special discount for a few days from AliExpress (I am talking about the Onion Slicer btw). That way, you already have calculated your profit, and when there is a special discount (the ones that are for 2-3 days in AliExpress), you end up increasing your profits, without having to touch your original MSRP (which was calculated with the normal prices)…

  4. When I saw the soup pourer I thought just use a ladle why pour the soup out. Same with the avocado slicer. My wife has been eating avocados for over 40 years so she uses a knife plus a spoon isn’t dangerous. I like the sites design though, very nice. Good review Sarah.

  5. Interesting video, but I would love to see more about selling print-on-demand products, and how to deal with common pitfalls/issues, especially returns and things like that.

  6. Hi Sarah, great video as always. I followed your step by step guide on starting a Shopify dropshipping store and started mine last month 🙂 However, I am struggling to get traffic / sales from my store. Was hoping if you can do a brutally honest review of my store? Link is Thanks!

  7. Hi Sarah, are your still doing reviews on website stores?

  8. Hey, I'm working on launching a store. It's not live yet, but I wanted to get a review of where it's at before I launch it. Please review my store please:
    password: kinetic1

  9. @2:56 LOL, my wife bought this. It didn't work, would not stay on and ended up spilling more with it. Fake problem. LOL.

  10. Hi Saarah . Any chance you would like to review a custom store that was made by Alidropship? Fellow Kiwi here 😛

  11. You guys did a good job but if you were making 10K per month – why are you wearing the same dress in each video ?!?! STOP wearing H&M – 20 $ dresses. If you think you need a dresser or a professional costume designer – we would be more than happy to help you!

  12. I wish i had seen your videos before starting my website😣. Good info though

  13. Can you use video you find online to put on your store?

  14. Thanks for your time im new to your channel but I have been watching some of your videos you are awesome!


  16. I'm sorry, turn it into what? A 'feathercon?'

  17. Should i start a store with a specific niche or a store with multiple different niches (general store)?

  18. Great review!!!! I need this

  19. Hi Sarah!! I just launched my first online store on shopify. I would really really appreciate some feedback from you! Please visit it and let me know what you think!

  20. Love these!! Thanks Lucas for being available for this! 😀

  21. I have a crush on Sarah <3 HAHAHA

  22. Do I need to purchase the products I want to sell before I put them on my site for quality control or trust reviews

  23. How to start a T-shirt baseness

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