Shopify Email Marketing For Beginners

Shopify Email Marketing For Beginners


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In this video I went over some of the basics of email marketing for Shopify Dropshipping. When it comes to ecommerce you want to make sure every part of you business is set up so you can maximize your potential profits. Email marketing is an area where a lot of people that are Dropshipping on Shopify aren’t really utilizing.

Video Used From:
Juan Valdez
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7 Automated Email Campaigns That Win Customers and Keep Them Coming Back

Email marketing automation is a powerful customer retention tool for online retailers. The trouble is, many companies don’t know which automated email campaigns are worth prioritizing and testing.

There’s significant upside to adopting email marketing. It generates the highest return on investment (ROI) out of the most common digital channels, earning businesses an average of $38 for every dollar invested, according to a VentureBeat Insight study. It also cites that “84% of marketers believe email is important or critically important for customer loyalty.”

Email continues to provide a high-leverage way to encourage repeat purchases, making your ecommerce business less dependant on the sometimes unreliable flow of new customers. Email marketing helps you build your brand and get better customers who spend more money with you.

Equally exciting is email’s potential to provide lasting value to your business with just a few starter campaigns. In fact, there are 7 automated email campaigns that nearly every ecommerce business can benefit from implementing.

I’m going to walk you through which email automation you should consider, what you need to know before you start broadcasting, and how to make the most of each email.

1. Abandoned cart email series
According to research from the Baymard Institute, as many as 81.4% of online shopping carts are abandoned. That’s a lot of money left on the table from shoppers who were interested enough to add your product to their cart.

Fortunately, there’s good news: While Business Insider estimates online retailers will lose as much as $4 trillion to cart abandonment, it also estimates that savvy ones can recover about 63% of that lost revenue. That’s why it’s crucial to have a cart abandonment strategy, and automated cart abandonment emails that support it.

To maximize effectiveness, take this automated email campaign further than a single reminder email. Consider a sequence of emails, and you can continue to reap the benefits long after you push the campaign live.

How to set up an abandoned cart email series
When you send your abandoned cart emails is important. Though there’s no one-size-fits-all answer, we generally recommend the following as a place to start if you don’t have your own data:

Email 1: send 24 hours later.
Email 2: send 48 hours later.
Email 3: send 72 hours later.
Over time, look at your data to determine if and how you need to adjust. Look at when conversion rates start to drop to determine when you can end the sequence. Don’t be afraid to send four, five, six or more emails, especially if that’s what your metrics are telling you. I know one company, for example, that sends a seven-part email automation to re-engage abandoned carts.

Bottom line: If people keep buying from your cart abandonment emails, you should keep sending them.

Email 1: Remind shoppers of what they left behind
Most companies distribute discounts and promo codes immediately after a cart’s abandoned, and savvy shoppers have caught on. Some will abandon just to see if you’ll send a discount. If your go-to strategy is using offers, you’re throwing your margins to the wind.

Instead, use the first email as a simple reminder: Tell shoppers that they left something in their cart. Show them a picture of the product if your template allows. Add low-cost benefits, and include a link that takes them directly to checkout.

Hello Merch keeps it simple in this text-only cart abandonment email. This type of approach is particularly great for bootstrapped businesses. If you only have the resources to design a single beautiful email or create a series of text-only emails, you’ll likely get more for your buck with the latter.

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